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Xirena

Xirena founder and creative director Dierdre Roffoni is a California native with an insatiable sense of wanderlust. It was on a trip to Formentera, Spain that she was inspired to create Xirena (pronounced SUH-ren-uh). While every season presents something new, Xirena is timeless, effortless, and to those in the know, easily recognizable by the iconic red bar tack. As the brand continues to evolve, its promise is always the same: womenswear designed using the softest fabrics in the most comfortable shapes.