Proenza Schouler, founded by Jack McCollough and Lazaro Hernandez in 2002, makes luxury fashion for the intelligent, adult, urban woman of today. The work is generally defined by its use of fine luxury materials, consistently infused with a marked sense of effortlessness and ease. In 2019, the brand’s casual line, Proenza Schouler White Label, was launched. Proenza Schouler White Label derives much of its language from elements found throughout the history of the main line, but rendered in a more casual, accessible way, as a well-rounded collection mixing the high-end with the everyday. Proenza Schouler White Label fulfills the relaxed, day-to-day expression of the well defined Proenza Schouler woman.